I normally don't drink Sam Adams. Regardless of their commercials, I don't find their beer that special but will drink it if it's a choice between it and the commercial swill that they serve here in the USA. Until now. They've finally come out with a good IPA, the Latitude 48 IPA. Highly recommended if you like IPAs.
Oh, and you folks at the FTC: Suck it. Suck it long and suck it hard.